This is Marketing: You Can’t Be Seen Until You Learn To See

Book Name: This is Marketing: You Can’t Be Seen Until You Learn To See
Author: Seth Godin
Publisher: Portfolio Penguin
ISBN-10, 13: 978-0241370148,0241370140
Year: 2018
Pages: 288 Pages
Language: English
File size: 5 MB
File format: PDF,EPUB

This is Marketing: You Can’t Be Seen Until You Learn To See Pdf Book Description:

Marketing is all around us. From your very first memories to the moment before you opened this book, you’ve been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. Like the fish who doesn’t understand water, we fail to see what’s actually happening, and don’t notice how it’s changing us. It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, “Who can you help? That’s what most people seem to care about. How big a brand, how much market share, how many online followers. Too many marketers spend most of their time running a hype show, trying to get just a little bigger. The thing is, tall sunflowers have deep and complex root systems.
Without them, they’d never get very high.

This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven. We can do work that matters for people who care. If you’re like most of my readers, I don’t think you’d have it any other way. The best ideas aren’t instantly embraced. Even the ice cream sundae and the stoplight took years to catch on. That’s because the best ideas require significant change. They fly in the face of the status quo, and inertia is a powerful force. Because there’s a lot of noise and a lot of distrust. Change is risky And because we often want others to go first. Your most generous and insightful work needs help finding the people it’s meant to serve. And your most successful work will spread because you designed it to.

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