Book Name: Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
Author: Judy Robinett
Publisher: Gildan Media, LLC
Year: 2019
Language: English
File format: PDF
In 2016 at the USA alone, over 31% of small business owners reported that they couldn’t access sufficient capital, along with the lack of funds prevented them from developing the business/expanding surgeries, raising stock, or funding increased earnings.
Most business owners feel their only viable financing choices are (1) savings or private charge, (2) family and friends, or (3) bank accounts. They could have learned of venture capitalists or angel investors, however they do not have sufficient info about exactly what these investors do, what they are able to supply for a company, and on what conditions. What is worse, entrepreneurs frequently don’t understand how to get the men and women that want to place their cash into young companies with potential.
Crack that the Funding Code will show listeners how to obtain the money, produce pitches that draw investors, then construction fair, ethical trades which will bring them fresh sources of external capital and valuable expert guidance. It’ll give listeners the wider perspective – how financing works, how traders believe, and what they have to listen to put their money where your mouth is.
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