The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Pdf Book Name: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
Author: Karen Leland,
Publisher: Entrepreneur Press
ISBN-10, 13: 9781599185897,159918589X
Year: 2016
Pages: 224 / 201
Language: English
File size: 2 MB
File format: PDF,EPUB

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Pdf Book Description:

Over a nine-month period between the summer of 2013 and spring of 2014, I separated from my husband of 22 years, moved from San Francisco to New York, started a new romance and ended it heartbroken, moved back to San Francisco, and filed for divorce. Shortly after, my mother’s husband passed away after a long illness, and two weeks later, my father unexpectedly died of a stroke. That was not a good year. But the silver lining was that it brought about a forced rebrand in my personal life that had been a long time in coming. The person I knew myself to be was in many ways gone, and two of the roles I had held dear (my father’s daughter and someone’s wife) disappeared almost overnight. This left me disoriented, but with a life-changing sense of vulnerability. Over the next two years, I consciously worked to grieve and eventually to reinvent my life (and my personal brand) from an authentic place that reflected who I had become. The inner work I did naturally spilled over and significantly reshaped my business brand. Along the way, I gained a whole new insight into and appreciation for the power of authentic and conscious branding—be it business, team, or personal. This understanding has transformed my work with CEOs, senior executives, and entrepreneurs and their businesses, organizations, and teams.

The book you now hold in your hands (or on your tablet) reflects what I have learned about creating the awareness, developing the vision, and implementing the strategy you need to organically move a personal and business brand to the next level. I happily spend most of my days at work helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. But like all entrepreneurs, my reach is limited by my capacity. I wrote The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand as a way to touch all the people I won’t ever have the privilege of meeting in person, but for whom this message is still important. With that in mind, there are a few ways that you, the reader, can use this book to gain maximum benefit for your brand. For several years I studied hula dancing in Hawaii. I was privileged enough to study under a revered, multigenerational kumu (teacher) of hula named Kawaikapuokalani Frank Hewett. Frank has a sign hanging in his hula studio that reads “A‘ohe pau ka ‘ike i ka hālau ho‘okahi,” which translated into English means “All knowledge is not learned in just one school.” This is as true in branding as it is in hula. This book is the accumulation of the work I have done in this area over several decades. The ideas proffered here are not theoretical but rather come from my professional observations in the field working with everything from small businesses to Fortune 1000 companies, in 50 countries around the world, and in every industry you can imagine, from software and shipping to banking and baking. While the ideas in this book have been proven over time with my clients, no single author or expert has the final say on what works in branding (hence the sign in Frank’s hula studio). My best advice to you in using this book is to take what you like and leave the rest.